The short description should encourage the user to visit your business card. You ought to be forthright and fair about the data gave, concentrating on substance that is pertinent and helpful to your clients to comprehend your business.
Properly selected industry and keywords make it easier to find your company. Translate your keywords if you want to be found by foreign speaking customers.
Share information about news and special offers so that your customers are always up to date.
Do not lose time with redirecting person to the right person or department in your company.